Various Cruelties – Neon Truth

Various Cruelties – named after an Ed Ruscha painting rather than a penchant for inflicting pain – have released their latest video via Hideout.

Giving up cliff walks and psychedelic studios for flickering lights and shadow play, Neon Truth sees O’Donnell and his three-piece strum their way through yet another infectiously poppy track.  Remaining true to their euphoric, motown drenched sonics, the latest offering promises to reach the same inescapable heights as previous radio smasher, If It Wasn’t For You.

We bonded with Liam over eggs on toast; hear more from the crooning frontman here.

Words by Rowan Newman